Search Engines

In today’s world, search engines have become one of the predominant tools for seeking information. As the size and content of the web is increasing, the necessity of search evaluation is also gaining importance. Measuring the accuracy, relevance and effectiveness of a web search system is known as web search evaluation. Such an evaluation helps in improving your search results’ relevance and helps the users to easily find the required information or item.

Result Evaluation

One of the widely sought services regarding search engines is the search results evaluation. Our team of experts test your search engine algorithm against some commonly searched queries you expect to encounter on your website. Based on the inputs received after evaluation, the search algorithm is modified to improve the relevancy of your search engine results.

Recommendation Evaluation

Recommendations are also known as related results. When your search algorithm doesn’t find the exact item or content for a user's query it shows related results. If related results are similar to what the user is looking for, the user generally continues on your platform. So, better recommendations help maintain user engagement.

Query Categorization

Train your search engine to differentiate between similar queries with our training data on search query categorization. Our quality and subtle training data enable your search algorithm to pick minute differences and treat two seemingly same queries appropriately. Our query categorisation services ensure that your search engine accurately identifies the user intent when more than one result appear relevant.

AD Evaluation

In internet marketing, businesses pay to place their company’s landing page at the top of search engine results. However, if these ads are irrelevant to the user’s query, they fail to give the desired results. Our analysts evaluate ads and determine whether or not the ads are relevant to the query. By ensuring that the ads are linked to keywords that are similar to users’ queries you enable your search algorithm to offer engaging and professional user experience.

GEO-Local Data Evaluation

With the number of people and businesses coming online increasing rapidly, more location-specific data is available now. Location-specific services and industries like brick and mortar retail stores, restaurants, real estate and many others rely heavily on the quality of geo-local data services. The process of substantiating and improving the geospatial data is known as geo-local data evaluation. The user experience of online location-based services enhances manifolds with the accuracy and quality of the local data. Our reliable geo-local data evaluation services eliminate technological barriers and empower a broad range of location-based services to process and generate analysis and insights with their geospatial data.